There may be more than six but we’ve listed six different ways to capitalize your search PPC program during the Holidays and product seasonality.
1. Grab the Low-Hanging Keywords
Now that you know what’s popular during specific gifting seasons, if any of the popular categories correspond to your business, you can simply add the occasions as modifiers to your existing keywords.
If you’re selling on the keyword “video camera,” next spring you should try keywords like “video camera for graduate” or “video camera graduation sale.” It’s a volume opportunity for additional clicks, which often will come cheaper than your existing keywords.