Blogging is not easy, especially for B2B companies.  Blogging provides a way to market new ideas, products, services, etc. The blog on your site is merely a container for the full articles that you provide links to in your email marketing.  

If you think writting your blog is hard, getting subscribers is even harder.  Here are 3 tips to help increase the number of people that sign-up for your email that contains links to your full blog articles.

Competition is very steep at tradeshows; you will need to make it a priority to capture and keep the attention of the attendees. But how can this be done assuming that the attendees already have plans on which booths will complement their interest? The answer is “Go Mobile”.

Mobile technology continues to outburst usability in marketing, even in tradeshows. Think about, for example, the impact that QR (quick response) codes have to the adoption of smartphones. QR codes let attendees communicate with the presenters and booths while leaving an impressive first impression.

Do you have a business; have you ever wondered what's going to happen or what are the changes in the coming years? Often times, people have their own predictions when it comes to business but it is foreseen that major social media strategies will have an effect in businesses this year.

There are companies who had already started to adopt these social media tactics but this year  expect to see mass adoption of these phenomenal strategies by small, medium or large businesses.

Watching video online is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage point (PPs) from the 66% who did so a year earlier, according to a new report by Pew Research.

The use of video-sharing sites on any given day has also jumped 5 PPs, from 23% of online Americans in May 2010, to 28% in May 2011.

Consider the following facts:

• Hispanic moms are one of the fastest growing demographics online.
• Eighty-two percent of mid- and high-acculturated Latino moms are online.
• Virtually 100 percent of Hispanic moms online are engaged in social networking.
• Eighty-four percent of Hispanic moms are on Facebook.
• Their presence in MySpace is 40 percent higher than white moms (29 percent reach).

This year Facebook introduced Sponsored Stories, a series of new ad types. I think these are a whole new paradigm for advertising -- truly social marketing.

Sponsored stories are designed to let a Facebook user's friends discover the brands they like. Currently, when a friend likes a page, checks in somewhere or interacts with an application, a news feed entry is generated and their friends may or may not see it. With sponsored stories, brands can use the Facebook ads system to create their stories and determine who to target and how much to pay.  See how it works below.

Is there any difference between a Facebook Profile or a Facebook Page?  Definitely.  When Facebook started there were only profiles.  Profiles are meant for people, which is how Facebook started. 

When companies started seeing an opportunity to interact with their customers through Facebook they created a company profile.  Once Facebook saw this happening they started introducing the concept of a page.  Pages were used for groups and now companies.

If that isn't enough, it also boosts the reputations of your individual staff members, creates a friendly public-facing corporate persona, helps you build industry connections, and increases your likelihood of press mentions.

Here are 10 tips to help you get started:

Following is a list of Pros and Cons to social marketing:

The same motivators that work for direct marketing also work for social media. Our marketing channels and tools have changed, but the people who use them haven't. We are still moved to action by emotion, direction, and urgency. Adding calls to action consistently increased clicks, engagement, and sharing by up to 60%.

To test, I posted two content-sharing tweets one week apart. It is impossible to create a perfect A/B split test in social media. Day of the week and time of day are key factors in audience participation, so the test kept them consistent.

The first tweet included the title and link. The second include title, link, and call to action. The tweet with the call to action consistently outperformed the one without.