Ecommerce continues to push its way up the ladder. Online spending in the U.S. reached $1.028 billion this Cyber Monday, growing 16 percent over the same day last year and representing the heaviest U.S. online shopping day on record, according to data from comScore.
Not only did consumers spend more overall, they also spent more per purchase. The average transaction value was over $60 dollars, up 10 percent versus the same day in 2009.
For the holiday season-to-date, a total of $13.55 billion has been spent online, the measurement firm said, marking a 13 percent increase versus the corresponding days last year. More and more people are getting used to shopping online. It’s very likely that we’ll see increases like this over the next 5 to 10 years.