Email With Social Marketing

It's not email vs. social marketing it's email and social marketing.  Communicating within social media is basically using it as a distribution method just like we use email as a distribution method.  The rules that apply for an effective email program are the same as the rules that apply to an effective social marketing program.  People can send an email to their friends just like they can communicate information on a social media platform to their friends.

A successful email marketing program requires content that someone would want to pass on to their friends.  Many companies feel they have an email marketing program but all they do is pushing an ad.  Email is an interactive platform so it doesn't make sense to turn it into a static one-way ad.  If you want your customers to pass on information about your brand send them content that is relevant to them and your brand.  Provide them education, tips they can use, etc.  Make your products/services the secondary message.

Social marketing works well with an effective email program because the same relevant content can be used in the social media world.  Some people will connect with you via email and others will connect with you via Facebook, Twitter, etc.  Hopefully the content you're providing is content you already have within the walls of your company.  I haven't seen a positive ROI when a company has to create content to send to their customers.

When you look at adding social marketing to your marketing efforts it's important to look at your communication strategy.  You need to look at your content resources from a standpoint of offers, information, tips, videos, etc. and make a game plan for how that content is distributed.  The same way a mom and dad have to have a plan on what information is shared when to their kids a company needs to be consistent when communicating with their customers.

Ontarget sends out over 2 million emails a month for our clients and manage social platforms with thousands and thousands of fans.  We would love to take our knowledge and help you in this new communications platform we call social media.

 

 

 

 

 

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