Blogging is not easy, especially for B2B companies.  Blogging provides a way to market new ideas, products, services, etc. The blog on your site is merely a container for the full articles that you provide links to in your email marketing.  

If you think writting your blog is hard, getting subscribers is even harder.  Here are 3 tips to help increase the number of people that sign-up for your email that contains links to your full blog articles.

We can now target ads through iOS and Android smartphones when consumers come within 300 feet of brick and mortar locations.

We can reach tens of millions of customers across more than seven billion impressions per month.  Hyper-Local’s targeting techniques are more precise than ZIP code and designated market area (DMA) features that we offer now.

One of the first things consumers look for when considering a purchase is a review of the product or service. They look to their peers for input and advice and trust those voices far more than your brand's, especially if they've had little to no interaction with the brand.

How do you get those first few reviews to help curb the concerns of new purchasers?

1. Why should you encourage online reviews?
2. How do you encourage online reviews?
3. How do you respond to negative reviews?

Here are the main reasons search marketing has such a high return on investment:

     *  Targeted - we can limit who sees your ad based on where they are, the day of the
         week, time of day and what they're looking for.
     * Pay for Performance - you only pay when the prospects actually goes to your
        website (no waste)

This information was gathered by surveying 1092 B2B marketing representatives in diverse industries and across company sizes.  The survey was conducted in August of 2011.

The following information shows the findings for usage and effectiveness, goals and measurements, budgets and production and best in class best practices.

How can B2B marketers measure their online marketing investments? According to AMR International, only 50% of B2B marketers can measure it formally and they admitted that they find it more effective rather than traditional marketing channels. It happens because of the budget size a business has allotted and those who have yearly budgets lesser than $25,000 has the capability to formally analyze their metrics.

Unlike those who had provided budgets higher than $2 million. Only 24% can calculate it not like the remaining 84%, which automatically means that budget plays a big role in measurement.

More and more companies are outfitting their sales staff with iPads.  This is great but moving from one application to another to make a presentation is still to clumsy.  Ontarget is building an iPad Sales App that will allow each company to create their own presentations, product catalog, usage videos, specification documents, etc.  All of this information is stored in a very clean iPad interface that would WOW any prospect.

The company administrator can add new product information and the next time the salesperson launches the iPad Sales App they are asked if they would like to download the new information.  The system is completely standalone so the salesperson doesn’t have to worry about having access to the Internet to make their presentation.

Marketing is changing at an alarming pace.  The industry is spinning itself around like
a top.  New Internet marketing and mobile marketing ideas are coming out every day. 
With the new economy adding to the pressure of a CMO it's easy to distracted.  To keep
up with this pace CMOs must work harder than ever to stay ahead of their competition.

To make it easier for our CMO friends we have put together five major changes taking shape
in 2012 that a CMO should not ignore, unless they are willing to commit career suicide. Feel free to contact us if you need any help, it's what we do.

It’s well documented and widely known that the industrial and technical audience has migrated to the Web to search for suppliers, products, and services. Online marketing programs offer you the best opportunities to connect with potential customers in both current and new markets. According to the GlobalSpec Industrial Marketing Trends Survey, most industrial companies understand this and are increasing the percentage of their marketing budget allocated to online programs. If you are still devoting more than half your marketing resources to traditional media, you are likely missing out on market opportunity and new customers.

This is a question we get a lot.  Let’s first look at some statistics.  Research shows that people spend almost as much time on the Internet as they do watching TV.  However, advertising spend for the Internet is one third of that spent on TV.  Internet is still a new channel to some and thus the marketing budgets are still playing catch up.  So in essence the amount of your marketing budget for the Internet should be roughly the same as that of TV.

When you go online and start to do your purchase research you’re bombarded with sites wanting to give you quotes, have you call them, fill out forms, etc.  They want you to make your decision right now and buy from them right now.

This is mainly because many lead-management programs make the mistake of treating all prospects as if they're ready to make a purchase right now. The following helps you give the researcher what he/she wants while still trying to make a sell:

The easy days of SEO are over and it's now important to include competitive analysis into every SEO effort to identify opportunities and set priorities. Having said that, a lot of companies haven't done competitive analysis. If you're one of those, here are some quick tips to get you started.

Why

Many have said tradeshow marketing is dead.  Even though we work in the area that supposively killed tradeshows (Internet Marketing) we don't believe it's dead.  We also believe heavily in the relationship opportunities that a tradeshow can drive.  We do believe that tradeshows need to be handeled differently.  We believe that if you concentrate on these steps you can make each and every tradeshow event successful.

1.  Start planning early