This information was gathered by surveying 1092 B2B marketing representatives in diverse industries and across company sizes.  The survey was conducted in August of 2011.

The following information shows the findings for usage and effectiveness, goals and measurements, budgets and production and best in class best practices.

Do you have a business; have you ever wondered what's going to happen or what are the changes in the coming years? Often times, people have their own predictions when it comes to business but it is foreseen that major social media strategies will have an effect in businesses this year.

There are companies who had already started to adopt these social media tactics but this year  expect to see mass adoption of these phenomenal strategies by small, medium or large businesses.

Each year the numbers come out on Internet usage.  In 2011 social media made another jump.  Facebook being the majority of that online social media usage. 

From a marketing standpoint you must understand how people are using the Internet within these subchannels.  Social media is almost predominately being used to communicate between friends and family.  Even though social media is the big buzzword in interactive marketing it's still predominately a way to stay in touch with your friends and family.  We just don't go onto Facebook and look for companies to browse.

Watching video online is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage point (PPs) from the 66% who did so a year earlier, according to a new report by Pew Research.

The use of video-sharing sites on any given day has also jumped 5 PPs, from 23% of online Americans in May 2010, to 28% in May 2011.

The study, which looked at ads run on member networks during 2009, showed that among users who clicked on a behaviorally targeted ad, 6.8% converted. That compared with only 2.8% of those who clicked on a run-of-network ad. Clickers found behavioral ads more relevant, but the NAI did not study how likely they were to click in the first place, a key component of effectiveness.

• Search spending accounted for 56.3% of digital spending in 2010, reaching $15.6 billion, up 6.4% from 2009 levels.
• Display accounted for 33.6% of digital in 2010, reaching $9.3 billion, up 10.7%.
• Email accounted for 5.1% of digital, reaching $1.4 billion, up 8.6%.
• Mobile accounted for 3.2% of digital, reaching $0.9 billion in spending, up 30.8%.
• Social apps and widgets, and listening platforms, together accounted for 1.4% of digital spending, reaching $0.4 billion, up 5.4%.
• Lead generation spending accounted for 0.7% of digital, reaching $0.2 billion, up 5.5%.

The Internet has made a significant impact on our lives.  It influences everything we do from entertainment to purchases to communicating with our friends and family.  Companies have embraced digital media because it allows them to reduce their advertising waste, it provides measurements, it allows them to segment their creative as well as provide results on what’s working and what’s not.

See the data that an analyst says are driving four key trends in the mobile sector. We highlight age-specific statistics on mobile social networking, smartphone usage, SMS adoption, and offer tips on what those numbers mean for your 2010 mobile marketing plans.