EMail Marketing
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Strategic Planning
Without an email marketing plan, what hopes are there of accomplishing your goals? The bottom line is, the shotgun approach doesn’t work. We help you find your audience and advise on targeting your messages with appropriate creative and content for the most optimal rates of return. After all, ROI is the name of the game.
Email Design and Production
Beauty really is only skin deep. A great email design is important. Emails need to catch the eye of the recipient and intrigue them enough to take action. However, even the most incredible design will fall short of expectations if no one sees it. Our years of experience and research have equipped us with the knowledge to design and produce HTML emails that get opened, read and clicked on.
Email Distribution and Tracking
Once we have your email ready, we load it into our industry-leading email system. With the click of a button, your email is broadcast to your list, big or small. From there, our tracking system takes over. We track send/receive, open/read, click-through, bounce, unsubscribe, and send-to-a-friend rates.
Reporting and Analysis
Our work doesn’t stop with the end of your campaign. We get to work straight away with developing a summary report of overall results, observations and recommendations for future email marketing communications. We provide you with email content rendering and advanced email deliverability reports. With this information in hand, we go right back to strategic planning for your next campaign.
Some Key Features of Our Email Marketing Service:
- Auto Triggered emails - Qualify leads, set rules and save a ton of time.
- Email deliverability - Getting to the Inbox is the name of the game. Proper deliverability is a science.
- Quality assurance - Tests, tests and more tests. Nothing is sent before we’ve checked everything twice.
- RSS to email - We live and breathe this stuff. Whatever you want, we’ve got it covered.
- Copywriting - Messaging that gets the point across and keeps ‘em coming back.
