Search Engine Marketing

Pay Per Click (PPC) advertising is the best way to get immediate and targeted traffic to your website in order to generate leads or sales for your business. If set up correctly, managed and optimized well, and tracked effectively, PPC can be a big generator of revenue for just about any business.

Unfortunately, too many companies (and Pay Per Click Management providers) are of the "set it and forget it" mentality. They build a campaign, turn it on, and simply let it run, never taking the time to fully analyze and optimize it in order to produce the largest ROI possible.

At Ontarget, we not only take the time to create an effective campaign based on your goals, we also monitor and optimize the campaign closely. That means constantly tweaking, adjusting and split testing different elements of your campaigns with one goal in mind: a PPC campaign that generates the most leads for your business at the lowest possible cost.

Our Credentials

Our PPC team has been at it for years, with experience in building campaigns from the ground up, optimizing pre-existing campaigns and training businesses on how to handle their own campaigns.

We're experienced with Google Adwords, Yahoo Search Marketing, Bing, Facebook advertising and many other PPC platforms.

Analysis

The first thing we do when bringing a client on board is take a look at what they're currently doing. We'll look into your PPC campaign to determine click through rates, quality scores, how you're structuring ad groups, and more.

When we're done analyzing your current setup, we will provide you with a report of our findings. at that point we'll implement the changes.

The Research

We will start with keyword research, finding all potential keyword phrases that will be profitable. This will include things like looking at what your competitors are doing, analyzing their phrases and more.

Then we will look at your current conversion offer. What is it that you're trying to accomplish? What counts as a conversion? There's a lot more to PPC than what most people believe and there are simple ways (when you know what you're doing) to make campaigns more profitable, very quickly.

The Components

We will build out keyword lists or expand on the ones you have, create separate ad groups for each one (in some cases) and expand on those list to include localities, different variations and more. Ads and landing pages will then also be created for each keyword phrase grouping.

Split Testing

The most important... and most forgotten piece of PPC is split testing. We will equally test ads against each other, landing pages against each other and keywords phrase to constantly tweak your campaign to maximum profitability.