Pay Per Click (PPC) advertising is the best way to get immediate and targeted traffic to your website in order to generate leads or sales for your business. If set up correctly, managed and optimized well, and tracked effectively, PPC can be a big generator of revenue for just about any business.
Our PPC team has been at it for years, with experience in building campaigns from the ground up, optimizing pre-existing campaigns and training businesses on how to handle their own campaigns.
The first thing we do when bringing a client on board is take a look at what they're currently doing. We'll look into your PPC campaign to determine click through rates, quality scores, how you're structuring ad groups, and more.
We will start with keyword research, finding all potential keyword phrases that will be profitable. This will include things like looking at what your competitors are doing, analyzing their phrases and more.
We will build out keyword lists or expand on the ones you have, create separate ad groups for each one (in some cases) and expand on those list to include localities, different variations and more. Ads and landing pages will then also be created for each keyword phrase grouping.
The most important... and most forgotten piece of PPC is split testing. We will equally test ads against each other, landing pages against each other and keywords phrase to constantly tweak your campaign to maximum profitability.