Acquiring customers
BCBS FL
Online Advertising
Blue Cross Blue Shield of Florida wanted to target a specific audience and provide them with product information without having to call a salesman. People in general (especially the 30 and younger crowd) do not like to speak with a salesman. They know the salesman...
Health Insurance Company
Mobile Marketing
Health Insurance Company targets young adults for health insurance coverage. Unfortunately, this audience isn’t particularly receptive to traditional forms of advertising. The time young adults spend watching TV has decreased considerably and...
U.S. Toy
Search Optimization
The US Toy Company was looking for cost effective ways to supplement and replace catalog sales which are becoming more and more costly. As they move more emphasis toward the online channel, they had tried search advertising with little success. They needed a new..
